Griffin Farley’s Beautiful Minds
I was lucky enough to participate in Griffin Farley’s Beautiful Minds, a planning bootcamp hosted by BBH NY, in July 2019.
the ask: achieve 500k downloads of The Daisy Wheel App for The Get In Touch Foundation, a breast health non-profit
the goal: encourage women to integrate breast self-exams into their self-care routines
the strategy: reclaim self-care
the big idea: feeling myself
This project was chosen as a finalist out of 15 teams to present at Facebook NYC office.