Griffin Farley’s Beautiful Minds

I was lucky enough to participate in Griffin Farley’s Beautiful Minds, a planning bootcamp hosted by BBH NY, in July 2019.

the ask: achieve 500k downloads of The Daisy Wheel App for The Get In Touch Foundation, a breast health non-profit

the goal: encourage women to integrate breast self-exams into their self-care routines

the strategy: reclaim self-care

the big idea: feeling myself

This project was chosen as a finalist out of 15 teams to present at Facebook NYC office.



Team: Zaria Parvez, Marisa Goldstein, Kaya West-Uzoigwe

Mentor: Kevin Ma