Tide to go

the ask: create a speculative campaign for any Proctor & Gamble product.

the goal: as the #1 product in the laundry market, Tide is already ubiquitous. Just convince people to bring it with them.

the strategy: millennials want things done for them when and where they need them. Tide to go gives you a laundry machine in your pocket.



Strategy - Myself

Art Direction & Design - Aodan Reddy